Training volume
10 hours a week in spring and fall and 20 in the summer, for players who are already competing at a high level and want to take their game further.
Elite junior program · Northern Colorado
Front Range
Academy
For dedicated middle and high school players who are already competing and want to reach the next level — high school #1 singles, tournament titles, and college tennis.
Email Steve about the FRA
What the FRA is
A training program run by Coach Steve Williams, separate from the City of Loveland classes — built for players who want more than one or two clinics a week.
Complete player development
Mechanics, footwork patterns, shot selection, tactics, and mental skills — the same foundation that has produced hundreds of #1 high school players.
Experts beyond the court
Guest coaches, college players as training partners, guest speakers, and specialists in biomechanics, diet and nutrition, mental toughness, and strength and conditioning.
Real competition
A traveling team that plays several tournaments outside Colorado each year, plus weekly sanctioned UTR match play in Loveland.
Spring 2027
Training schedule
Monday, March 1 – Saturday, May 22, 2027
12 weeks straight — no weeks off, including spring break.
Where
North Lake Park (Loveland High School)
763 Logan Court, Loveland, CO 80538
We meet on Court 10 by the shelter.
Get directions →- Monday & Wednesday5:00–7:00 PM
- Tuesday & Thursday4:30–6:30 PM
- Saturday12:00–2:00 PM
Summer 2027 · 20 hours a week
Tuesday, June 1 – Friday, July 30, 2027
Mid-summer break: Monday, June 28 – Friday, July 2
Monday – Friday
9:00 AM – 1:00 PM
Is it a fit?
Who the FRA is for
- Middle and high school players
- Already competing — high school varsity, tournaments, or UTR events
- Ready to commit to a serious weekly training load
- Aiming for the top of the high school lineup or college tennis
Not there yet? Green Dot classes and private lessons are a great way to build toward the Academy.
Traveling team
FRA players represent the Academy at sanctioned tournaments outside Colorado each year — invaluable match experience against top competition from across the country.
UTR Sports match play
Weekly sanctioned match play in Loveland so players build a UTR rating and get regular competitive reps.
UTR events in Loveland →Transforming Tennis · The FRA Podcast
Coach Steve and Coach Bob on game-based coaching, fixing strokes, mental toughness and the path to college tennis — the philosophy behind the Academy.
Episodes on Apple & Spotify →From FRA players & parents
“I got so much better and have never had as much fun playing a sport before in my life.”
“I will never forget the way you and the team were kind enough to cheer me on through my tough matches. You are one of the most talented coaches that I have ever worked with.”
“My daughters participated for 2 years and we saw a noticeable growth in their tennis.”
The FRA “FYP”
Full Year
Plan
The FRA “Full Year Plan” takes the top tennis program in Colorado and makes it one of the most affordable and flexible tennis academies in the nation.
Payment is due on or before March 1 for the entire 2027 season.
Contact Steve about the FRA FYPPricing &
joining
Every FRA player's schedule is a little different, so Steve shares current pricing directly. Send a quick email with the player's age, school, and current level and he'll get back to you.
Email ukansas1@gmail.comHow joining works
- 1Email Steve with the player's age, school and current level.
- 2Steve replies with the schedule, current pricing and how to pay.
- 3Pay Steve directly — Venmo is preferred; Zelle, PayPal, cash or check also work.
The FRA is separate from City of Loveland Tennis, so it isn't paid through online registration.