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Our Story

Built on passion.
Measured by results.

Steve Williams — Founder and Head Coach
  • RSPA P1 Elite Professional
  • USTA High Performance Coach Certification
  • RSPA High Performance Coach Certification
  • USTA Colorado Player Development Coach (2016-2017)
  • City of Loveland Tennis Concessionaire (since 2022)

Founder & Head Coach · RSPA P1 Elite Professional

Steve
Williams

With 20+ years of coaching in Northern Colorado, Steve Williams has built one of the region's most respected tennis programs from the ground up.

A University of Kansas graduate and top-10 Colorado singles player at the championship level, Steve brings both competitive experience and genuine love for the game to every lesson. He has coached hundreds of kids who have played #1 for their high schools, with many achieving success at the college level including Division 1 programs. He finished 2013 ranked #2 in open doubles in Colorado and 2016 ranked #1 in Men's 35 doubles.

From 2008-2009 he coached the men's team at the University of Northern Colorado — the only public Division 1 Men's Tennis program in the state. He served as Head Coach for the boys tennis team at Loveland High School from 2011 through 2014, and has been Director of adidas Tennis Camps at Colorado State University since 2012.

In Spring 2022, Williams Tennis School was hired as the Pro (concessionaire) for the City of Loveland, CO, cementing its role as the go-to tennis program for the community.

Williams Tennis School, LLC is locally owned and family owned — Steve and his wife home-school their own three kids. That family-first culture is something players and parents feel the moment they step on the court, whether their class is with Coach Steve or Coach Matt.

Family owned, every day

Team
Babolat

Steve's whole tennis clan comes to work with him every day: Brooklyn (14), AJ (12) and Dash (10).

Steve and the Williams 3 are Team Babolat.

Steve Williams with Brooklyn, AJ and Dash
Dash holding up a Babolat sign

Career record

Milestones

  1. 2008Began coaching men's team at University of Northern Colorado (only public D1 Men's Tennis program in the state)
  2. 2011Became Head Coach for Loveland High School boys tennis
  3. 2012Started as Director of adidas Tennis Camps at CSU; chosen by USTA Intermountain to coach Intersectionals 16's team
  4. 2013Finished ranked #2 in open doubles in Colorado
  5. 2016Finished ranked #1 in Colorado in Men's 35 doubles; selected as USTA Colorado Player Development Coach
  6. 2022Hired as Pro (concessionaire) for the City of Loveland, CO
  7. 2026At 53, reached a UTR of 8 in singles and doubles — a coach who still competes to this day
Coach Matt
Coach Matt with two Red Ball players

Coach · Colorado native

Coach
Matt

Matt has been involved in tennis since 2006, when he started with Coach Steve at age 7. Today, 20 years later, he still competes in local tournaments and is growing his coaching career.

As a junior, Matt competed at a high level, reaching as high as #5 in Colorado and #11 in Intermountain (USTA), with a UTR as high as 10.6 in singles and 11.4 in doubles. He played #1 singles at Niwot High School, which always finished 2nd or 3rd as a team at the Colorado State Championships — and Matt placed top 4 as an individual all four years. After graduating in 2017, he played a year of club tennis at CU Boulder before landing a job at Amazon as a data analyst.

From 2021 to 2024 Matt was also head coach of the Erie High School boys and girls programs. In three and a half years he turned a bottom-of-4A girls team into a top competitor that finished 4th as a team in 2024, sending 6 of 7 positions to the State Championships as regional winners. He doubled the size of both programs and raised more than $30,000 for the school's tennis program.

Matt is excited to keep coaching with Williams Tennis School, Loveland Parks & Rec, the adidas tennis camps, and the Front Range Academy.

#5
Colorado junior ranking (#11 Intermountain)
11.4
Doubles UTR (10.6 singles)
#1
Singles, Niwot High School
4th
Erie HS girls at state, 2024 — as head coach
Coach Steve and Coach Matt at the courts
Coach Steve & Coach Matt

Community
Voices

Stories from players and families who have been part of the Williams Tennis School community.

“Since I was about 13 I have been working with Steve, and he has been a part of my tennis success ever since. Whether it is technique, mental toughness, strategy, or physical fitness, he can help. It's rare to find a coach who really cares for his students and loves what he does as much as Steve. He has played an important role in the development of my game and my signing to play Division 1 tennis at Butler University in the Big East Conference.”
Spencer LangColorado State Champ, #1 Singles, 2014
“What really makes Steve different about other coaches is his passion for the game. It's very rare to find a coach who loves to work hard with you and pushes you on and off the court. He is a major reason I am where I am today, playing Division 1 Tennis for Creighton University in the Big East conference.”
Harrison LangD1 Tennis, Creighton University
“Steve puts on an outstanding Junior focused program that finds and develops some of the best High School players in Colorado. My daughters participated for 2 years and we saw a noticeable growth in their tennis. Steve's teaching approach, his passion for developing Juniors, and his program is very, very good.”
Gordon MotleyFossil Ridge High School Coach and Parent
“I started playing with Steve in 8th grade having never received professional tennis instruction in my life. Steve's passion for the sport was instantly contagious. I solely credit Steve for instilling in me a love for the game that ultimately persuaded me to quit soccer and join the Niwot High School varsity team instead. I earned a spot on varsity as a freshman.”
Christopher Gang
“Steve's teaching skills go above and beyond what you could ask for. He made tennis fun by allowing me to enjoy my strengths while playing, but also pushed me to face my challenges. What will always be my favorite thing about Coach Steve is the fact that he's a role model outside of tennis as well.”
Maria Tunno
“Steve helped me grow throughout the years. He pushed me to my limits and helped me reach my goals. What is great about Steve is that he not only helps my game physically but also mentally. If you are serious about tennis than go train at Williams Tennis School.”
Allen Fu#2 singles, Niwot High School, Fall 2014
“I enjoy the way Steve runs his classes because he understands that live ball hitting is the best way to get better, so there is not much standing around and he always makes them fun classes. Steve is definitely the reason I made it to state my senior year of high school.”
Garet Davis#1 singles, Loveland High, Fall 2014
“My son, Matthew, has been taking lessons from Steve Williams since he was 7 years old. As a parent watching the lessons, I see Steve conduct the classes in a friendly, clear, and enjoyable style! I know parents that are traveling to take lessons from Steve. Longmont is fortunate to have Steve here!”
Marie ChavezLongmont, CO
“Steve Williams and the Williams Tennis School have been an integral part of my tennis training for the past six years. The skills I have learned have made me successful in high school varsity and tournament play, and have helped me secure a position on my college tennis team.”
Gillian Hyde
“I'm lucky to have worked with Steve Williams through my high school years and without his coaching I wouldn't be where I am playing college tennis in Pennsylvania. He helped me understand the sport of tennis and my specific style. I just got named NCAC female tennis player of the week and you definitely had a big part of that.”
Andrea Brush
“Steve, I seriously want to thank you for letting me play on the FRA team for the spring and summer. I got so much better and have never had as much fun playing a sport before in my life.”
Adam Brubaker#2 singles for Thompson Valley HS
“Thank you so much for giving me the privilege of playing with your team. I'm training in Florida now but will continue with the FRA when I'm home. You are one of the most talented coaches that I have ever worked with.”
Sarah Hamner#1 ranking Intermountain, Level 3 summer sectional champion
“I just wanted to thank you for a great adidas camp last week. Nathan had a fun time, and he said he'd like to go again next year. The day after the camp ended, Nathan played in his first Level-6 10 & under tournament and took first place. It was his first tournament win.”
David Most
“I have been working with Steve for over a year now. I started playing tennis again after about a 25 year break and he has been so encouraging! He has helped me with my serve, strokes, strategy, among other things. Mostly, I appreciate his positive attitude and his energy!”
Susan Kingsley
“When I first joined Steve's class, he asked each of us what our tennis goals were. I said I wanted to improve my game and have fun. Steve is so energetic and upbeat that he brings out more energy and positive attitude in me than I knew I had. After a few months, I've discovered that while I'm having all that fun, I'm also becoming a better player.”
Nancy Sheffield

Be the next
success story.

Join the Williams Tennis School & Front Range Academy community — get started with a program that fits your goals.